Brand Coast
Halden Maritime Museum
Wayfinding for a 40-year-old museum spread across three old warehouses. Signs, a map, and a colour for every century.
Client
Halden Maritime Museum
Year
2022
Role
Wayfinding and identity
Duration
11 months
Difficulty
★★★
The boss of this dungeon
Visitors who spent more time lost than looking at ships.
A colour for every century
We gave each century its own colour and ran it along the floor as a single line. Follow the red line and you walk through the 1700s in order.
Signs people actually read
Every sign answers one question: where am I, what is here, and where next. The printed map folds into a ticket-sized card.
Front-desk staff kept a tally of lost-visitor calls for a year. It fell from 30 a week to 9.
Loot · Results
What we brought home.
Loot 01
Visits up 23%
Loot 02
Lost-visitor calls down 70%
Loot 03
The Wayfinder's Compass
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Enter the dungeon ↵
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