Motion Peaks
Brightwell Onboarding
An onboarding prototype that teaches a savings app by letting you use it, not by showing you slides.
Client
Brightwell Savings
Year
2023
Role
Prototyper
Duration
3 months
Difficulty
★★☆
The boss of this dungeon
A five-screen tutorial that 80% of people skipped.
Learn it by doing it
Instead of slides, new users move a real £1 into a real pot on their first day. The app points to one thing at a time and gets out of the way.
Prototype first, argue later
Three versions were built in code-backed prototypes and tested with 40 people in a week. The winner was the shortest one.
Engineering shipped it in six weeks, straight from the prototype’s timing values.
Loot · Results
What we brought home.
Loot 01
Completion from 20% to 71%
Loot 02
Support tickets down 35%
Loot 03
Shipped in 6 weeks
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Juno
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