Brand Coast
Kiln & Coast
A rebrand for a family pottery that ships mugs to 30 countries. A hand-cut wordmark, a glaze-inspired palette and packaging that survives the post.
Client
Kiln & Coast Ceramics
Year
2024
Role
Brand designer
Duration
5 months
Difficulty
★★☆
The boss of this dungeon
A logo that looked great on a sign and fell apart on a mug.
Starting from the clay
We began in the studio, not on a screen. Every colour in the palette is a real glaze from their shelves, matched with a swatch fired in the kiln.
A wordmark cut by hand
The wordmark was cut from lino, printed, scanned and redrawn 41 times until it held up at 8 millimetres on the base of a mug.
The new boxes use one fold and no tape. In a trial of 300 parcels, not one mug broke.
Loot · Results
What we brought home.
Loot 01
Silver at the Harbour Type Club
Loot 02
2x wholesale orders
Loot 03
0 broken parcels in trial
Next dungeon →
Ledgerline
A money dashboard for small cafés. Owners see today's takings, tomorrow's rota and the bills due this week before the first coffee is poured.
Enter the dungeon ↵
Juno
Want a dungeon like this one?
Tell me about the problem, the people and the deadline. I reply within two days, usually with a sketch.