
Product Highlands
Tidebook
A sailing planner that reads the sea for you. Tides, wind and daylight on one screen you can use with wet hands.
Client
Tidebook Labs
Year
2025
Role
Lead product designer
Duration
14 months
Difficulty
★★★
The boss of this dungeon
Tide tables nobody could read on a moving boat.
The problem under the problem
Sailors were planning trips across four apps and a paper almanac. The data was all there; the trouble was reading it at a glance, one-handed, on a deck that never stops moving.
What we built
One timeline for the day: tide height as a filled curve, wind as a row of arrows, daylight as the background. A single thumb scrub moves through the hours. Everything else hides until you ask for it.
We tested every build on a real boat in the Firth of Forth. The rule was simple: if it fails with wet hands, it fails.
Loot · Results
What we brought home.

Loot 01
180,000 weekly sailors

Loot 02
4.8 on the App Store

Loot 03
41% faster planning
Next dungeon →

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A rebrand for a family pottery that ships mugs to 30 countries. A hand-cut wordmark, a glaze-inspired palette and packaging that survives the post.
Enter the dungeon ↵

Juno
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